about us

EAST's concept is about creating Expression Audacity Strong Timeless pieces that resonates with woman looking to build a wardrobe worth remembering.

Renee Sealey is the designer behind the brand, she emphasis on construction and experimentation. With ethos that promotes authenticity and longevity by producing high quality products, made in Melbourne.

The debut collection 'tell your mama that I look good in leather' featuring Helena Vestergaard boomed into an international phenomenon, campaign spiralled world wide within 24hrs of the launch ~ Australia, United Sates, United Kingdom, Germany, Greece, Canada, New Zealand, Japan, China, Spingapore and Hong Kong.

The brands followers flow from local celebrities through to international stars and have the support of prestigious boutiques in the USA and Canada. 

The brand has received much acclaim winning the NEXTGEN Award in 2016, presented by IMG at the Mercedes Benz Fashion Week Australia. Also to be featured in major print and online publications such as Vogue UK, Vogue Australia, Nylon USA and Fashion Journal. 

*In 2016 we restructured our brand from Holystone Pty Ltd and are now trading as EAST. Holystone Pty Ltd still remains within our company's structure.