about us

Renee Sealey

Image: Renee Sealey dressing her models ~ Mercedes Benz Fashion Week Australia 2016.

Rag trader since 2012; founded by Renee Sealey.

EAST's concept is about creating Expression. Auducity. Strong. Timeless. leather pieces. 

The debut collection 'tell your mama that I look good in leather' featuring Helena Vestergaard boomed into an international phenomenon, campaign spiralled world wide within 24hrs of the launch ~ Australia, United Sates, United Kingdom, Germany, Greece, Canada, New Zealand, Japan, China, Spingapore and Hong Kong.

The brands followers flow from local celebrities through to international stars and have the support of prestigious boutiques in the USA and Canada. 

The brand has received much acclaim winning the NEXTGEN Award in 2016, presented by IMG at the Mercedes Benz Fashion Week Australia. Also to be featured in major print and online publications such as Vogue UK, Vogue Australia, Nylon USA and Fashion Journal. 

In 2016 we made the transition and all EAST leather pieces are designed and made in Australia ~ heavily focusing on quality, ethical and sustainability. Part of our Australian made proposition we now proudly offer warranty and future repair work on all EAST Australian made products. For further information regarding our service click here

*In 2016 we restructured our brand from Holystone Pty Ltd and are now trading as EAST. Holystone Pty Ltd still remains within our company's structure.